Founder, in 2017, of Bat Radar, award-winning social media intelligence platform, she is a marketer with over 20 years of experience. In 2009 she founded Les Cahiers - Fashion Marketing, which has long been considered, and still is, the reference point for fashion business operators. The magazine was the subject of a degree thesis at Bocconi University in 2013. She launched the International Observatory on Fashion Blogs in 2010. The first articles on digital communication date back to 1995 and her name appears in numerous publications in the field of new media, ordered by Rai, Telecom, Havas, also cited by Screen Finance by The Financial Times. In February 2015 she published the book Nothing is as it seems. Phenomenology of fashion communication 3.0, still in great demand today. She carries out guest lecturer activities at various universities.
Managing Director of Bat Radar, Marco Letizia started his career in 1992 as a financial analyst, specialised in M&A and Private Equity investments valuation at the Italian branch of Lazard Freres, to then move in 1996 to Banca Commerciale Italiana as a senior broker on the financial markets, acting on behalf of professional investors. In year 2000 he started-up and run the U.S. broker-dealer team of Akros Securities Inc. to then move in 2002 to Banca IMI in New York, where he run for six years the dealing room of Banca Intesa. Back to Italy in 2008, after three more years as a broker, he was offered the role of CEO of Maire Investments, financial holding company linked to the Maire Tecnimont group, where he served for five years. Since 2016 he runs as General Manager a group specialised in the NPL collection.
Riccardo Medana is in charge of the Engineering Development of Bat Radar and its website and is Research Fellow at Department of Electronics, Information and Bioengineering (DEIB) of Politecnico di Milano. He follows projects related to the Computer Science area in Advanced Software Methodologies and Architectures.
With a bachelor's degree in Psychological Sciences and Techniques at Università Cattolica del Sacro Cuore in Milan, he is Organizational developement and change advisor at Bat Radar. He also offers an important contribution to the social media analysis of Bat Radar, approaching the data, and interpreting it, from a psychological point of view.