For the purposes of the classification, only the brands and not the individual car models were considered in this index.
To minimize errors and to avoid misunderstandings (sometimes the boundaries between brands and models are very labile) Bat Radar have referred to data on vehicle registrations in Italy developed by the National Automotive Industry Chain Association (ANFIA) based on Italian Ministry of Transportations data. The object of this survey was therefore all the brands registered in Italy and considered “brands” by ANFIA.
So, as an example, Mini has been considered a brand and not a model since it is present in the ANFIA press releases as, precisely, brand. However, the Mini Cooper which is a type of car has not been singled out as a standalone study.
The findings of Bat Radar’s research do not include references to Ferrari, Lamborghini, Honda, Mazda and Nissan, because each company have a global Instagram account and not a separate Italian page, which was measured for this report.
Alfa Romeo Italia Official
Land Rover Italia
Volvo Auto Italia
Mitsubishi Motors Italia
Kia Motors Italia