Top social automotive brands – Instagram – Italian market

Since 10-11-2018 until 10-12-2018

Automotive
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For the purposes of the classification, only the brands and not the individual car models were considered in this index.

To minimize errors and to avoid misunderstandings (sometimes the boundaries between brands and models are very labile) Bat Radar have referred to data on vehicle registrations in Italy developed by the National Automotive Industry Chain Association (ANFIA) based on Italian Ministry of Transportations data.  The object of this survey was therefore all the brands registered in Italy and considered “brands” by ANFIA.

So, as an example, Mini has been considered a brand and not a model since it is present in the ANFIA press releases as, precisely, brand. However, the Mini Cooper which is a type of car has not been singled out as a standalone study.

The findings of Bat Radar’s research do not include references to Ferrari, Lamborghini, Honda, Mazda and Nissan, because each company have a global Instagram account and not a separate Italian page, which was measured for this report.

Rank Name Genre Country Average fanbase Engagement

Audi Italia

@audi_italia - Automotive - Brand 

180,982

Land Rover Italia

@landroveritalia - Automotive - Brand 

85,625

Jaguar Italia

@jaguaritalia - Automotive - Brand 

47,777

BMW Italia

@bmwitalia - Automotive - Brand 

123,461

Opel Italia

@opelitalia - Automotive - Brand 

14,277

Mercedes-Benz Italia

@mercedesbenzitalia - Automotive - Brand 

163,128

Renault Italia

@renault_italia - Automotive - Brand 

53,270

Alfa Romeo Italia Official

@alfaromeoitaliaofficial - Automotive - Brand 

59,270

Lexus Italia

@lexus_italia - Automotive - Brand 

18,606

smart Italia

@smartitalia - Automotive - Brand 

54,142

Porsche Italia

@porsche_italia - Automotive - Brand 

102,616

Ford Italia

@forditalia - Automotive - Brand 

61,656

Volkswagen Italia

@volkswagenitalia - Automotive - Brand 

67,213

Mini Italia

@mini_italia - Automotive - Brand 

50,238

SsangYong Italia

@ssangyong_italia - Automotive - Brand 

5,161

Peugeot Italia

@peugeotitalia - Automotive - Brand 

49,484

Toyota Italia

@toyota_italia - Automotive - Brand 

50,303

Mitsubishi Motors Italia

@mitsubishi_motors_italia - Automotive - Brand 

7,088

Suzuki Italia

@suzuki_italia - Automotive - Brand 

19,190

Volvo Auto Italia

@volvoautoitalia - Automotive - Brand 

40,694

Lancia Italia

@lanciaauto - Automotive - Brand 

59,503

Dacia Italia

@dacia_italia - Automotive - Brand 

9,804

Fiat Italia

@fiat_it - Automotive - Brand 

25,772

Seat Italia

@seatitalia - Automotive - Brand 

20,426

ŠKODA Italia

@skoda_italia - Automotive - Brand 

5,620

Maserati Italia

@maserati_italia - Automotive - Brand 

60,048

Kia Motors Italia

@kiaitalia - Automotive - Brand 

38,059

Citroën Italia

@citroenitalia - Automotive - Brand 

33,844

Hyundai Italia

@hyundai_italia - Automotive - Brand 

13,970

Subaru Italia

@subaruitalia - Automotive - Brand 

3,734

Jeep Italia

@jeep.italia - Automotive - Brand 

47,387
Rank Name Genre Country Average fanbase Engagement



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