Top social automotive brands – Instagram – Italian market

Since 27-04-2019 until 27-05-2019

Automotive
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For the purposes of the classification, only the brands and not the individual car models were considered in this index.

To minimize errors and to avoid misunderstandings (sometimes the boundaries between brands and models are very labile) Bat Radar have referred to data on vehicle registrations in Italy developed by the National Automotive Industry Chain Association (ANFIA) based on Italian Ministry of Transportations data.  The object of this survey was therefore all the brands registered in Italy and considered “brands” by ANFIA.

So, as an example, Mini has been considered a brand and not a model since it is present in the ANFIA press releases as, precisely, brand. However, the Mini Cooper which is a type of car has not been singled out as a standalone study.

The findings of Bat Radar’s research do not include references to Ferrari, Lamborghini, Honda, Mazda and Nissan, because each company have a global Instagram account and not a separate Italian page, which was measured for this report.

Rank Name Genre Country Average fanbase Engagement

Opel Italia

@opelitalia - Automotive - Brand 

19,155

BMW Italia

@bmwitalia - Automotive - Brand 

156,471

Audi Italia

@audi_italia - Automotive - Brand 

216,062

Mercedes-Benz Italia

@mercedesbenzitalia - Automotive - Brand 

187,555

Alfa Romeo Italia Official

@alfaromeoitaliaofficial - Automotive - Brand 

92,978

Land Rover Italia

@landroveritalia - Automotive - Brand 

105,668

Porsche Italia

@porsche_italia - Automotive - Brand 

127,692

Mini Italia

@mini_italia - Automotive - Brand 

58,575

smart Italia

@smartitalia - Automotive - Brand 

59,575

Jaguar Italia

@jaguaritalia - Automotive - Brand 

52,098

Toyota Italia

@toyota_italia - Automotive - Brand 

58,704

Peugeot Italia

@peugeotitalia - Automotive - Brand 

59,112

Ford Italia

@forditalia - Automotive - Brand 

76,948

Lexus Italia

@lexus_italia - Automotive - Brand 

22,411

Renault Italia

@renault_italia - Automotive - Brand 

62,828

Suzuki Italia

@suzuki_italia - Automotive - Brand 

24,400

Maserati Italia

@maserati_italia - Automotive - Brand 

65,688

SsangYong Italia

@ssangyong_italia - Automotive - Brand 

5,700

Mitsubishi Motors Italia

@mitsubishi_motors_italia - Automotive - Brand 

8,363

Dacia

@dacia_italia - Automotive - Brand 

13,453

Kia Motors Italia

@kiaitalia - Automotive - Brand 

42,741

Volvo Cars Italia

@volvocarsit - Automotive - Brand 

50,144

Lancia Italia

@lanciaauto - Automotive - Brand 

61,966

Jeep Italia

@jeep.italia - Automotive - Brand 

58,117

Volkswagen Italia

@volkswagenitalia - Automotive - Brand 

74,902

Subaru Italia

@subaruitalia - Automotive - Brand 

5,301

ŠKODA Italia

@skoda_italia - Automotive - Brand 

10,139

Fiat Italia

@fiat_it - Automotive - Brand 

33,665

Hyundai Italia

@hyundai_italia - Automotive - Brand 

18,038

Seat Italia

@seatitalia - Automotive - Brand 

23,559

Citroën Italia

@citroenitalia - Automotive - Brand 

39,619
Rank Name Genre Country Average fanbase Engagement



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