Top social automotive brands – Instagram – Italian market

Since 23-01-2019 until 22-02-2019

Automotive
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For the purposes of the classification, only the brands and not the individual car models were considered in this index.

To minimize errors and to avoid misunderstandings (sometimes the boundaries between brands and models are very labile) Bat Radar have referred to data on vehicle registrations in Italy developed by the National Automotive Industry Chain Association (ANFIA) based on Italian Ministry of Transportations data.  The object of this survey was therefore all the brands registered in Italy and considered “brands” by ANFIA.

So, as an example, Mini has been considered a brand and not a model since it is present in the ANFIA press releases as, precisely, brand. However, the Mini Cooper which is a type of car has not been singled out as a standalone study.

The findings of Bat Radar’s research do not include references to Ferrari, Lamborghini, Honda, Mazda and Nissan, because each company have a global Instagram account and not a separate Italian page, which was measured for this report.

Rank Name Genre Country Average fanbase Engagement

Audi Italia

@audi_italia - Automotive - Brand 

197,086

BMW Italia

@bmwitalia - Automotive - Brand 

134,449

Alfa Romeo Italia Official

@alfaromeoitaliaofficial - Automotive - Brand 

69,229

Toyota Italia

@toyota_italia - Automotive - Brand 

53,556

Porsche Italia

@porsche_italia - Automotive - Brand 

111,221

Mercedes-Benz Italia

@mercedesbenzitalia - Automotive - Brand 

173,294

Renault Italia

@renault_italia - Automotive - Brand 

59,204

Lexus Italia

@lexus_italia - Automotive - Brand 

20,027

Land Rover Italia

@landroveritalia - Automotive - Brand 

90,155

Maserati Italia

@maserati_italia - Automotive - Brand 

60,366

Ford Italia

@forditalia - Automotive - Brand 

67,315

Mini Italia

@mini_italia - Automotive - Brand 

52,074

Dacia Italia

@dacia_italia - Automotive - Brand 

11,377

SsangYong Italia

@ssangyong_italia - Automotive - Brand 

5,419

Volvo Auto Italia

@volvoautoitalia - Automotive - Brand 

44,005

Jaguar Italia

@jaguaritalia - Automotive - Brand 

50,190

smart Italia

@smartitalia - Automotive - Brand 

55,518

Suzuki Italia

@suzuki_italia - Automotive - Brand 

21,014

Peugeot Italia

@peugeotitalia - Automotive - Brand 

51,522

ŠKODA Italia

@skoda_italia - Automotive - Brand 

7,735

Jeep Italia

@jeep.italia - Automotive - Brand 

51,143

Volkswagen Italia

@volkswagenitalia - Automotive - Brand 

69,807

Opel Italia

@opelitalia - Automotive - Brand 

15,395

Mitsubishi Motors Italia

@mitsubishi_motors_italia - Automotive - Brand 

7,442

Kia Motors Italia

@kiaitalia - Automotive - Brand 

39,978

Fiat Italia

@fiat_it - Automotive - Brand 

28,177

Lancia Italia

@lanciaauto - Automotive - Brand 

60,528

Citroën Italia

@citroenitalia - Automotive - Brand 

36,227

Subaru Italia

@subaruitalia - Automotive - Brand 

4,311

Hyundai Italia

@hyundai_italia - Automotive - Brand 

15,358

Seat Italia

@seatitalia - Automotive - Brand 

21,847
Rank Name Genre Country Average fanbase Engagement



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