Category Archives

Les Cahiers – Hair and Beauty


Bat Radar team monitors the “state of the art” of the influencer marketing phenomenon through a search through its own community.

Can virtual groups replace focus groups?

Or: Can social media constitute an analytical and interpretative resource to understand consumer’s choices?

False Narratives and Data Storytelling

One of the potentially negative results in which the communicative process falls very frequently are the so-called “False Narratives”.

Turning the Microscope on Micro-Influencers

Find out more about how influencer marketing and working with micro-influencers may affect your results.

Classification of influencers in TIERS or STARS

As of September 2018 Bat Radar has developed a new classification of the influencers in Tiers, or in levels.

Bat Radar Charts Archives

Starting from today, at the beginning of each month we will publish in the Charts Archives a monthly update of all Bat Radar rankings.

What is Bat Factor?

The Bat Factor is an index that measures the degree of “influence” of a social page.

Most popular celebrity kids on Instagram – The ranking

The ranking, as of March 2018. Instagram pages – Celebrity kids – Worldwide.

The world’s most influential hairstylists on Instagram (10k up)

The ranking of the world’s most influential hairstylists on Instagram, based on Bat Radar TM data.

Understanding beauty buyers on social media

The Facebook IQ team explores the preferences of beauty buyers in France, Germany and the UK.