Category Archives

Les Cahiers – Fashion Marketing

Don’t call me influencer!

No one should feel offended by being called an influencer. It’s not an insult.

What is Bat Factor?

The Bat Factor is an index that measures the degree of “influence” of a social page. The Bat Factor is an index elaborated by Bat Radar.


Bat Radar team monitors the “state of the art” of the influencer marketing phenomenon through a search through its own community.

What you call it when you feel like you’re on the moon talkin’?

The list of the most engaging influencers on Instagram, Moonwalkers segment.

Rankings Updated

All our rankings updated. Order by engagement. First Quarter 2019.Food, Automotive, Fashion, Celebrities, Fitness.

Counting Stars

Discover the list of the Instagram Stars ranked by bat factor.

Can virtual groups replace focus groups?

Or: Can social media constitute an analytical and interpretative resource to understand consumer’s choices?

Twinkle twinkle rising star

Discover the list of the Rising Stars in Influencer Marketing ranked by bat factor.

False Narratives and Data Storytelling

One of the potentially negative results in which the communicative process falls very frequently are the so-called “False Narratives”.

Instagram Stardusts – Fashion Microinfluencers – November 2018

Discover the list of the most followed microinfluencers on Instagram.