Category Archives

Fitness and Wellness


Bat Radar team monitors the “state of the art” of the influencer marketing phenomenon through a search through its own community.

Rankings Updated

All our rankings updated. Order by engagement. First Quarter 2019.Food, Automotive, Fashion, Celebrities, Fitness.

Can virtual groups replace focus groups?

Or: Can social media constitute an analytical and interpretative resource to understand consumer’s choices?

False Narratives and Data Storytelling

One of the potentially negative results in which the communicative process falls very frequently are the so-called “False Narratives”.

Turning the Microscope on Micro-Influencers

Find out more about how influencer marketing and working with micro-influencers may affect your results.

Classification of influencers in TIERS or STARS

As of September 2018 Bat Radar has developed a new classification of the influencers in Tiers, or in levels.

Top wellness and fitness influencers worldwide – September 2018

Most followed wellness and fitness influencers on Instagram, worldwide. Observation period: September 2018.